About Hendrix


Hendrix Gamalinda is a Digital Art Director working and living in Toronto. He has worked in a variety of roles with work spanning from art direction, web and mobile design, UI/UX design, front-end development, stoyboarding, timeline animation and illustration. When he’s not in front of a monitor you’ll find him playing music in Toronto bars, taking photos and refuelling on overpriced coffees. Hendrix has worked on clients such as Visa, Unilever, Johnson & Johnson, RBC, BMO, and TD Canada Trust.

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Education

Honours Bachelor of Arts, CCIT (Communications Culture and Information Technology) & Industrial Relations
The University of Toronto

Digital Communications Certificate
Sheridan College


Recognition

BRONZE PROMO! Awards 2014 (Best Use of Mobile Marketing)
We365 — Free The Children
Key Responsibilities: UI Design

SILVER Shopper Innovation Awards 2014 (Changing Behaviour)
30 Ways to Beautiful Hair — Unilever
Key Responsibilities: UI Design

BRONZE Shopper Innovation Awards, 2014 (Best Insight)
‘What’s For Dinner?’ — Knorr
Key Responsibilities: Email Design


Work Experience

Digital Art Director
Ariad Communications

  • Outline look and feel for system designs and ensure consistency of all UI elements
  • Exploring new features to existing products, feasibility and outlining their execution and launch
  • Oversee execution of visual design, system design and production for digital channel
  • Review and approve designs, artwork and photography
  • Provide art direction on multiple accounts
  • Present creative concepts to clients and stakeholders

Senior Interactive Designer
Ariad Communications

  • Provide art direction on multiple accounts
  • Present creative concepts to clients and stakeholders
  • Design lead for multiple brands and delegating design production tasks to Junior Designers
  • Selling through concepts using InVision and simple interactive prototypes
  • Collaborate with the UX team to wireframe layouts and insure that user and business goals are met
  • Exploring new digital products, feasibility and outlining their execution and launch

Interactive Designer
Ariad Custom Communications

  • Brainstormed with Creative Directors and account teams
  • Worked closely with Copywriters to define messaging and tone
  • Designed and executed digital projects ranging from email campaigns, mobile sites, landing pages and microsites
  • Code and build landing pages to design and functional specs
  • Collaborate as a digital content specialist and brand ambassador on projects

Senior Designer
IQPC

  • Designed custom event templates and provide usability recommendations to Marketing Managers and Producers
  • Designed event logos and create branding guidelines
  • Worked closely with the development team for site layout and features
  • Collaborated with the Creative Director on ideation and brainstorming for different marketing initiatives and goals
  • Directed Junior Designers and managing workload and online deliverables

Web Designer & Content Editor
IQPC

  • Created Flash animations and basic scripts for headers and modules designed by the Senior Designer
  • Responsible for creating motion found on banner ads throughout IQPC’s website using Fireworks
  • Built photo galleries for event websites using Flash components
  • Designed and implemented websites for IQPC’s largescale events using PHP, HTML, CSS, and JavaScript
  • In direct communication with Marketing Managers and Producers for content updates and changes
  • Implement SEO initiatives throughout event sites.

Online Production Artist
Digital Cement

  • Hand coded and added content for Digital Cement’s clients using Microsoft Office SharePoint
  • Responsible for building landing pages and centres to client specifications
  • Build HTML mock ups for AstraZeneca
  • Migrated existing Kraft Canada and Kraft Comida content such as video pages, article pages, and recipe collections to new CMS environments
  • Sourced and edited images to fit content into new layouts and designs
  • Coordinated with QA to address content errors, bugs, and miscellaneous issues using tracking documents and reports
  • Worked closely with Production Team Leads and Project Managers in a fun and fast paced agency setting


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