About Hendrix

Hendrix Gamalinda is a Product Designer working and living in Toronto. He understands that great user experiences can make or break a brand. He believes in the power of empathy when understanding users and when connecting with his peers.

Hendrix has helped launched products and marketing campaigns with a strong focus on UX and digital brand creation.

As a creative problem solver, his work covers UI/UX design, art direction, web and mobile design, front-end development, storyboarding, timeline animation and illustration.

When he’s not in front of a monitor you’ll find him playing music in Toronto bars, taking photos of his food and refuelling on overpriced coffees.

Hendrix has worked on clients such as Visa, Unilever, Johnson & Johnson, Scotiabank, RBC, BMO, and TD Canada Trust.

Connect on Linkedin


User Experience Design Certificate Course

Honours Bachelor of Arts, CCIT (Communications Culture and Information Technology) & Industrial Relations
The University of Toronto

Digital Communications Certificate
Sheridan College


BRONZE PROMO! Awards 2014 (Best Use of Mobile Marketing)
We365 — Free The Children
Key Responsibilities: UI Design

SILVER Shopper Innovation Awards 2014 (Changing Behaviour)
30 Ways to Beautiful Hair — Unilever
Key Responsibilities: UI Design

BRONZE Shopper Innovation Awards, 2014 (Best Insight)
‘What’s For Dinner?’ — Knorr
Key Responsibilities: Email Design

Work Experience

UI/UX Design Lead

  • Present wireframes, wireflows and user journeys to all levels of the organizationDefine scope and create test plans for user testing
  • Execute user testing to gather insights into usability improvements for upcoming Sprints
  • Solutioning with vendors and advocating for the best possible user experience
  • Communicate design ideas and functionality to developers
  • Present designs, prototypes and product status to management and stakeholders

Digital Art Director
Ariad Communications

  • Outline look and feel for system designs and ensure consistency of all UI elements
  • Exploring new features to existing products, feasibility and outlining their execution and launch
  • Oversee execution of visual design, system design and production for digital channel
  • Review and approve designs, artwork and photography
  • Provide art direction on multiple accounts
  • Present creative concepts to clients and stakeholders

Senior Interactive Designer
Ariad Communications

  • Provide art direction on multiple accounts
  • Present creative concepts to clients and stakeholders
  • Design lead for multiple brands and delegating design production tasks to Junior Designers
  • Selling through concepts using InVision and simple interactive prototypes
  • Collaborate with the UX team to wireframe layouts and insure that user and business goals are met
  • Exploring new digital products, feasibility and outlining their execution and launch

Interactive Designer
Ariad Custom Communications

  • Brainstormed with Creative Directors and account teams
  • Worked closely with Copywriters to define messaging and tone
  • Designed and executed digital projects ranging from email campaigns, mobile sites, landing pages and microsites
  • Code and build landing pages to design and functional specs
  • Collaborate as a digital content specialist and brand ambassador on projects

Senior Designer

  • Designed custom event templates and provide usability recommendations to Marketing Managers and Producers
  • Designed event logos and create branding guidelines
  • Worked closely with the development team for site layout and features
  • Collaborated with the Creative Director on ideation and brainstorming for different marketing initiatives and goals
  • Directed Junior Designers and managing workload and online deliverables

Web Designer & Content Editor

  • Created Flash animations and basic scripts for headers and modules designed by the Senior Designer
  • Responsible for creating motion found on banner ads throughout IQPC’s website using Fireworks
  • Built photo galleries for event websites using Flash components
  • Designed and implemented websites for IQPC’s largescale events using PHP, HTML, CSS, and JavaScript
  • In direct communication with Marketing Managers and Producers for content updates and changes
  • Implement SEO initiatives throughout event sites.

Online Production Artist
Digital Cement

  • Hand coded and added content for Digital Cement’s clients using Microsoft Office SharePoint
  • Responsible for building landing pages and centres to client specifications
  • Build HTML mock ups for AstraZeneca
  • Migrated existing Kraft Canada and Kraft Comida content such as video pages, article pages, and recipe collections to new CMS environments
  • Sourced and edited images to fit content into new layouts and designs
  • Coordinated with QA to address content errors, bugs, and miscellaneous issues using tracking documents and reports
  • Worked closely with Production Team Leads and Project Managers in a fun and fast paced agency setting

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