Honours Bachelor of Arts, CCIT (Communications Culture and Information Technology) & Industrial Relations
The University of Toronto

Digital Communications Certificate
Sheridan College

Digital Art Director
Ariad Communications

• Outline look and feel for system designs and ensure consistency of all UI elements
• Exploring new features to existing products, feasibility and outlining their execution and launch
• Oversee execution of visual design, system design and production for digital channel
• Review and approve designs, artwork and photography
• Provide art direction on multiple accounts
• Present creative concepts to clients and stakeholders

Senior Interactive Designer
Ariad Communications

• Provide art direction on multiple accounts
• Present creative concepts to clients and stakeholders
• Design lead for multiple brands and delegating design production tasks to Junior Designers
• Selling through concepts using InVision and simple interactive prototypes
• Collaborate with the UX team to wireframe layouts and insure that user and business goals are met
• Exploring new digital products, feasibility and outlining their execution and launch

Interactive Designer
Ariad Custom Communications

• Brainstormed with Creative Directors and account teams
• Worked closely with Copywriters to define messaging and tone
• Designed and executed digital projects ranging from email campaigns, mobile sites, landing pages and microsites
• Code and build landing pages to design and functional specs
• Collaborate as a digital content specialist and brand ambassador on projects

Senior Designer
IQPC

• Designed custom event templates and provide usability recommendations to Marketing Managers and Producers
• Designed event logos and create branding guidelines
• Worked closely with the development team for site layout and features
• Collaborated with the Creative Director on ideation and brainstorming for different marketing initiatives and goals
• Directed Junior Designers and managing workload and online deliverables

Web Designer & Content Editor
IQPC

• Created Flash animations and basic scripts for headers and modules designed by the Senior Designer
• Responsible for creating motion found on banner ads throughout IQPC’s website using Fireworks
• Built photo galleries for event websites using Flash components
• Designed and implemented websites for IQPC’s largescale events using PHP, HTML, CSS, and JavaScript
• In direct communication with Marketing Managers and Producers for content updates and changes
• Implement SEO initiatives throughout event sites.

Online Production Artist
Digital Cement

• Hand coded and added content for Digital Cement’s clients using Microsoft Office SharePoint
• Responsible for building landing pages and centres to client specifications
• Build HTML mock ups for AstraZeneca
• Migrated existing Kraft Canada and Kraft Comida content such as video pages, article pages, and recipe collections to new CMS environments
• Sourced and edited images to fit content into new layouts and designs
• Coordinated with QA to address content errors, bugs, and miscellaneous issues using tracking documents and reports
• Worked closely with Production Team Leads and Project Managers in a fun and fast paced agency setting